Care Homes have very specialist needs


At DDI we know that understanding your residents and their needs is paramount to you.

We can help you understand your residents even better than you do now, enabling you to offer the very best service and also to engage with them on a more personal level. That information can then also be used to locate similar, potential residents, who would be equally comfortable in your setting.

Our view of your organisation ‘from the mountaintop’ is called the M360 and it can give you essential catchment intelligence

  • Current and future resident profiling

  • Home ownership and affluence
  • Lifestyles and digital acuity

  • Assess local demand, understand trends and projections

  • Accurate catchment area assessment based on drivetime analysis

  • Best neighbourhoods for focused marketing

  • Provide knowledge and mitigate risk for expansion planning

  • Market size and market share

Data Research provides the facts to support good business decisions: Sales, Marketing and PR, Business Strategy and even HR will see the benefit

M360 Gives you a clear understanding of your customers and your catchment. It tells you where your potential residents live now and in the next ten years. It can illuminate your market and your market share and can also clarify your competition, their settings and offerings and their potential impact on your market share. Click here for an overview of the product.

M360 view

With The M360 Live Demo we’ve created a fictional care home setting in Norfolk and produced the type of interactive report you might expect to see. This report can be infinitely adjusted to suit your specific needs.

Another way we can help you gain insight on your residents and your organisation is through dedicated Research Projects such as Surveys. We have a number of typical surveys that are often requested and these can be customised to suit your needs, or we can design a bespoke report which could contain any number of elements you require.

Survey types

Our bespoke Dashboard tracks the information most important to your business. Whether it’s keeping an eye on your sales funnel or tracking your admissions over time, we can create a solution, developed around your needs.

Your Dashboard works via an API so we don’t need to see your data. Interrogate, drill down, gain insights. Reports and infographics at the click of a button, saves you time and keeps your team on track.

Dashboard

Your Residents

A clear picture of your current residents not only shows you how to engage best with them but may also illuminate new market potential or new ways to offer your products and services. Once we understand the ‘profile’ of your current residents, we will analyse your catchment areas and locate the households who match your target profile. We can tell you, down to postcode level, where the greatest concentration of matching household live.

Your Catchment

Your current resident profiles, combined with a drivetime analysis, will allow us to accurately visualise your catchment area and give an indication of the same for your competition.

Explore your local area by affluence, age, education, or even habits, whatever is most useful to you. Over 800 variables are available to help you segment and understand your market, and even to compare behaviours within different resident groups.

Your Market

We can make a very accurate assessment of your target market:

  • The number of potential residents and the postcodes where they live
  • Your market share
  • Population projections

How will your market evolve over time? Trends in migration, birth rates, affluence, aging and even residential construction reports can offer unique insight and inform your overall business strategy.

Your Competition

Who are they? Where are they located? What are they doing?

We can show you where your catchments overlap, highlight strengths and weaknesses, learn what they are doing better or quicker than you, and in some cases, even why they were chosen over you.

This kind of study may also highlight what you do best, so you can make sure to shout about it.

It is always a pleasure working with James and the team. I have worked with them on many different sized projects, from full marketing strategy support, data research and surveys to PR and media support. They have an extensive knowledge and offer an outstanding professional service, supporting us in meeting our overall objectives. If you are looking for a company which will support marketing, admissions and most importantly help drive recruitment and strategy then look no further.

David Milner, Sedburgh School

Before you make your next move, you need to have all the facts.

Our tools are exclusive but our prices are not (we think you'll be pleasantly surprised).

Data Collection and Analysis | Customer Profiling and Marketing Strategy | Strategic Planning for your Business or Portfolio

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