Keep on top of a rapidly changing landscape

This summer it will all be about Digging Deep into your local community for business. With international travel restricted and trends suggesting a tendency for consumers to ‘stay local’, it’s imperative you understand your customers and know precisely how to engage with them.

Market research can help you really get to know your locals so you can provide the service that they are looking for.

Our Data Insights can illuminate and quantify the changes to come, helping you to find opportunity in shifting consumer preferences and to build brand equity by delivering a perfectly tailored service.

Market research can help you clarify:

  • Current Consumer profiling – GDPR safe , we only need postcodes

  • Affluence, interests, financial confidence and digital acuity

  • media consumption, digital and channel preferences

  • evolving consumer attitudes and emerging needs

  • Accurate catchment area assessment

  • Best neighbourhoods for focused marketing

  • Your true market size and shape

  • Your competition and new best practice in your industry

Data Research provides the facts to support good business decisions: Sales, Marketing and PR, Business Strategy and even HR will see the benefit

M360 Gives you a clear understanding of your customers and your catchment. It tells you where your potential customers live now and in the next ten years. It can illuminate your market and your market share and can also clarify your competition, their settings and offerings and their potential impact on your market share. Click here for an overview of the product.

M360 view

With The M360 Live Demo we’ve created a fictional Care Home setting in Norfolk and produced the type of interactive report you might expect to see. This type of locational and demographics based study is very relevant to any business that has a physical catchment area. This report can be infinitely adjusted to suit the specific needs of your business.

Another way we can help you gain insight on your customers and your organisation is through dedicated Research Projects such as Surveys. We have a number of typical surveys that are often requested and these can be customised to suit your needs, or we can design a bespoke report which could contain any number of elements you require.

Survey types

Our bespoke Dashboard tracks the information most important to your business. Whether it’s keeping an eye on your sales funnel or segmenting your loyalty scheme data for targeted marketing, we can create a solution, developed around your needs.

Your Dashboard works via an API so we don’t need to see your data. Interrogate, drill down, gain insights. Reports and infographics at the click of a button, saves you time and keeps your team on track.

Dashboard

Your Customers

The postcodes of your current customers illuminate your customer ‘profile’. An analysis of your catchment will then locate the households matching your target profile. We can tell you, down to postcode level, exactly where they live.

We go even further by offering insights to help you to engage with them on a much more personal level. Understanding behaviour, brand and preference trends will guide your targeted marketing.

What if you’re a new business or don’t hold that information for your customers?

That’s fine too.

We can analyse prospective sites for maximum return and can easily create an analysis of your proposed catchment based on your ‘ideal’ customer profile.

Your Catchment

You may have a single site or a portfolio. We can work with current and historical data to help you optimise branch performance, understand trends and plan against projections.

Your current customer profiles, combined with a drivetime analysis, will allow us to accurately visualise your catchment area. We can asses historical data to illuminate changing patterns and make projections based on a number of variables including proposed residential construction, birth rates and migration trends.

Explore your catchment by affluence, age, education, or even lifestyle elements like interests and hobbies or financial and digital attitudes, whatever is most useful to you.

Over 800 variables are available to help you segment and understand your market, and even to compare behaviours within different groups.

Your Market

We can make a very accurate assessment of your target market:

  • postcodes of potential customers
  • untapped markets to explore
  • population projections and trends

How will your market evolve over time? Trends in migration, birth rates, affluence and aging offer unique insight and inform your overall business strategy.

Data research will help clarify and quantify emerging changes and the evolution of consumer trends.

Fundamental changes in behaviour due to the pandemic must be incorporated into any new strategy.

  • change in values and priorities
  • more digitally savvy
  • shift in financial status
  • evolution of working habits

These elements radically alter how a successful business must approach communications and marketing. Our data insights can guide an effective plan for your market.

New opportunities will abound for those businesses with the foresight to plan strategically.

Your Competition

Where are is your competition and What are they doing better than you?

An M360 report can show you where your catchments overlap and highlight how this may be affecting your current marketing. It can also highlight optimal neighbourhoods for focused advertising directly to your target market.

We offer data research projects which can illuminate your competition.

  • highlight strengths and weaknesses
  • show what they are doing better or quicker than you
  • and maybe even help you understand why they were chosen over you

This kind of study may also highlight what you do best, so you can make sure to shout about it.

Successful businesses will be the ones most able to respond to evolving consumer requirements and to engage with them on their terms.

Data driven insights can help you to plan with confidence.

Before you make your next move, you need to have all the facts.

Our tools are exclusive but our prices are not (we think you'll be pleasantly surprised).

Data Collection and Analysis | Customer Profiling and Marketing Strategy | Strategic Planning for your Business or Portfolio

Find out how market research can turbocharge your business