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James Leggett

Managing Director

Drummer, car enthusiast, dad. James, a long term Market Research Society member is hugely experienced and respected in the field.

He combines humour, skill and a savvy outlook to get to the heart of what you need.

He is a data specialist and his expert knowledge and ‘can-do’ attitude ensure the best possible solution is crafted in every instance.

Kate Siddall

Qualitative Lead

Kate has been a qualitative researcher for over 20 years.

Kate has a passion for the story that qualitative research can tell and how it can support Insights derived from Data.

Crafting and rebranding for both the public and private sectors she has created global strategies for well known ‘household’ brands.

Daniel Cohen

Head of Business Development

Daniel is passionate about helping businesses thrive and enjoys the process of making that happen.

With over 20 years experience of commercial business, across many industries, he expertly tailors projects to suit clients’ needs.

He ensures the flow of information, analysis and recommendations are communicated precisely and are on target.
He plays a mean game of football and adores his family.

Emily Hargest

Marketing Manager

With extensive experience within both B2C and B2B organisations, including a number of years with Spire Healthcare, Emily knows what it takes to deliver results.

At Data Driven Insights, Emily brings her passion for equipping marketing and sales teams with the tools they need to succeed. She’s loves thinking outside the box, but knows that great creative campaigns have to be backed up by evidence-based decision-making.

When she’s not working, Emily loves to explore everything that the Westcountry has to offer with her young family. She’s particularly drawn to the beach, no matter the weather – a nod to her Cornish roots - and recently has become a reluctant football fan thanks to her son.

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