Access Consumer Behaviour Insights with Demographic and Locational Research

Accurately pinpoint your clients with geodemographic insights

Geodemographics Insights

Accurately pinpoint your clients

We can tell you, down to postcode level, where the greatest concentration of matching households live. We licence CACI’s Acorn data set to help you understand the lifestyles and attributes of the people who interact with your organisation. Acorn is a powerful segmentation of the UK’s population which categorises households into easily recognisable subsets which can be used to inform marketing and PR as well as strategic business planning.

We can tell you all about the ‘profile’ of your current customers, and analyse your catchment to highlight matching target profiles.

Sectors we Service


In the fast-paced world of retail, success hinges on understanding customers, anticipating market trends, and making informed decisions.

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Hospitality and Leisure

In the dynamic realm of hospitality and leisure, success thrives on deep insights into guest preferences, staying ahead of market trends, and making strategic decisions.

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In the ever-evolving landscape of healthcare, success hinges on deep insights into patient needs, staying ahead of industry trends, and making strategic decisions based on evidence.

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Geodemographics Insights

What do you need to know about your customers?

  • Explore by affluence, age, education, or even habits.
  • Compare behaviours within different customer groups.
  • Follow their behaviour through time
  • Understand the trends that influence your market
  • Plan ahead with your budgets and resourcing
  • Make the changes you need to stay at the top of your game
Geodemographics Insights

The bigger picture

Seeing the ‘bigger picture’ allows you to engage with your customers on a much more personal level than ever before. We have over 800 variables on each UK household that we can analyse, and learn what you need, or what your clients need.

  • The true shape and size of your market
  • The postcodes of greatest potential for you to advertise in
  • Unexpected gaps in the market
  • The nature of your competition

Our experienced team can help you determine the best research for you. By drilling down into the data we can go even further, offering insights on:

  • Habits and interests
  • Routes and shopping
  • Even comparison studies

FAQ's on how we map demographic data

Territory mapping is the process of defining, visualising, and optimising geographic areas for various purposes, such as sales, marketing, or service outreach. It is essential for businesses to allocate resources effectively, identify growth opportunities, and enhance customer service.

FAQs on Geodemographic Data and Consumer Behaviour Insights

Welcome to our FAQ section on accessing consumer behaviour insights with demographic and locational research. Here, we provide answers to common questions related to our Geodemographic Insights services at Data-Driven Insights. If you have any further queries or require additional information, please feel free to reach out to us.

1. What is Geodemographic Data, and why is it essential for businesses?

Geodemographic data refers to the analysis of demographic and geographic information to gain consumer behaviour insights, market trends, and population characteristics. It is vital for businesses looking to refine their marketing strategies, identify target audiences, and make informed decisions.

2. How does Data-Driven Insights assist with Geodemographic Data?

Data-Driven Insights offers comprehensive geodemographic data services, including data collection, analysis, and visualisation. We empower businesses to gain a deep understanding of their target audiences and make data-driven decisions based on these consumer behaviour insights.

3. Can your geodemographic data solutions be tailored to specific industries or business needs?

Certainly. Our solutions are highly versatile and can be customised to suit the unique requirements of various industries, including retail, housing and more. While we specialise in providing consumer behaviour insights to the healthcare industry, we have worked with a variety of companies from clothing companies to leisure centres. And our sister company, MTM Consulting, has been working with schools, MATS and nurseries for the last 40 years!

4. What types of data are included in geodemographic analysis?

Our geodemographic analysis encompasses a wide range of data, such as age, gender, income, education, lifestyle, affluence levels and location. We can also integrate your proprietary data to provide a holistic view of your target audience.

5. How can I access and visualise geodemographic data with your tools?

We use Tableau software, a user-friendly tool which includes interactive visualisation options that allow you to access and explore your consumer behaviour insights with ease. All our results are presented to you but one of our experts, either in person or on a video call, with recommendations on how to proceed.

6. I've read enough - how do I get started?

Initiating the process is straightforward. Contact us through our website, or on 01206 483284 and our team will connect you with one of our experts to discuss your specific needs and guide you through the initial consultation process.