Shaping the Future of Aesthetics with Data-Driven Excellence

In the fast-paced world of retail, success hinges on understanding customers, anticipating market trends, and making informed decisions.

Our data research projects are built upon the latest up-to-date statistics, encompassing national demographics and retail sector data.  This allows you to locate new customers, and target them more effectively, build customer loyalty and elevate your businesses profile within your target market.


We leverage quantitative research methodologies to provide you with precise intelligence, shedding light on the realities of your organisation’s current situation and identifying lucrative opportunities for success.

Discover the vast pool of potential customers by analysing factors such as income level, age, education, and behavioural patterns, customising your approach to fit your unique requirements. With access to a rich array of over 800 variables, segmentation and market understanding are streamlined, enabling you to conduct comparative analysis across various customer segments. This capability is particularly invaluable when assessing optimal locations for new retail outlets or fine-tuning marketing strategies.

For 40 years, our team has supported retail businesses to develop and thrive, whatever the economic climate.  By harnessing the power of data and market intelligence, retailers can navigate uncertainty with confidence and chart a course toward sustained success in an ever-evolving industry.

FAQs for Retail

A: Data research empowers retail businesses by providing insights into customer behaviour, market trends, both now and in the future, and emerging opportunities. If, for example, you are looking for new customers, by analysing your current customers and their travel time, we can pinpoint, down to street level, where the consumers most likely to use a business like yours live – down to street level! We can then tell you, based on over 800 variables, which marketing channels and what messaging will be most effective in encouraging those customers to engage with your business.