Hospitality and Leisure

Shaping the Hospitality and Leisure Industry with Data-Driven Excellence

In the dynamic realm of hospitality and leisure, success thrives on deep insights into guest preferences, staying ahead of market trends, and making strategic decisions.

Our data research initiatives are powered by the latest statistics, capturing national demographics and tailored insights specific to the hospitality and leisure sectors. This empowers you to identify new guest segments, refine targeting strategies, cultivate guest loyalty, and enhance your establishment's reputation within your chosen market.

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We employ cutting-edge quantitative research methodologies to deliver precise intelligence, illuminating your organisation's current landscape and revealing promising avenues for growth and differentiation.

Uncover the diverse array of potential guests by dissecting key factors such as spending habits, demographics, and leisure preferences, customising your offerings to meet their distinct needs. With access to an extensive database comprising over 800 variables, segmentation and market understanding are simplified, enabling insightful comparisons across various guest segments. This capability proves invaluable when optimising site selection for new hospitality venues or refining marketing strategies.

With over four decades of experience, our dedicated team has empowered hospitality and leisure businesses to flourish, regardless of economic fluctuations. By harnessing the power of data and market insights, establishments can navigate uncertainties confidently, paving the way for sustained success in an ever-evolving industry landscape.
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How can we help you?

We gather, create and advise so you can understand, target and implement.

Call our experts

I am a retail, hospitality or health-based business, looking to expand my customer base.

I am looking to start a business or expand to a new location, in the retail, hospitality or health sector.

I represent a research agency, looking for a trusted partner.

I represent an advertising or marketing agency in the retail, hospitality or health sector.

FAQs for Hospitality and Leisure

A: Understanding guest preferences is crucial for success in the hospitality and leisure industry. Once you understand their preferences, by tailoring your offerings to meet the specific needs and desires of your guests, you can enhance their satisfaction, cultivate loyalty, and ultimately improve your establishment's reputation and profitability.