How A Dental Clinic Used Data To Successfully Scale Up

When a forward-thinking private practice dental clinic sought expertise in strategic decision-making, they turned to DDI. The dental practice, specialising in comprehensive private dental services for all the family, was on a quest to determine the most opportune locations for their expansion plans. The challenge at hand involved identifying the ideal second site among five potential locations and establishing the optimal order for opening future sites.

Benefitting from Current Dental Customer Insights

From the dental clinic’s success in their current location, we already had access to valuable insights into their target audience: individuals and families seeking high-quality dental care and with the means to pay for this. Their target market included households with specific demographic characteristics, such as a minimum income threshold and preferences for accessible locations.Their target market comprised households with a minimum income of £35,000 and individuals belonging to social classes A, B, and C1. Additionally, the locations had to be conveniently reachable for these households.

Leveraging Data Analysis and Market Research

Harnessing our expertise in data analysis and market research, DDI embarked on a thorough evaluation of each potential location’s catchment area. By meticulously examining the demographics and dental care needs within each area, we were able to gauge the size of the addressable markets. We also mapped other dental surgeries in the local area, and their ratings, to provide a competitor analysis. Armed with this information, the sites were ranked based on their market potential, providing the practice owners with invaluable guidance for their expansion strategy.

Forward-Looking Approach and Informed Decisions

Taking a forward-looking approach, DDI projected market trends and anticipated changes up until 2030. This comprehensive forecast enabled them to estimate market share and identify expected growth patterns. By combining these insights with their analysis of the addressable markets, DDI empowered the dental clinic owners to make informed decisions aligned with their long-term objectives.

Successful Launch and Expansion

The result of this collaboration was the successful launch of the dental chain’s second clinic. Leveraging the positive momentum, the group swiftly expanded its operations, establishing multiple clinics throughout their region. Today, they continue to provide top-notch dental services, becoming synonymous with quality and care in the communities they serve.